Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy by David S. Williams

Connected Crm: Implementing a Data-Driven, Customer-Centric Business Strategy

David S. Williams

256 pages • first pub 2014 (editions)

informative medium-paced
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Praise for Connected CRM "Many books explore the subject of CRM. In this book the 'm' is for Marketing and David's seasoned perspective indeed makes it a capital 'M.' Taking core direct response marketing techniques and moving beyond the simple us...

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