Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson

Hit Makers: The Science of Popularity in an Age of Distraction

Derek Thompson

352 pages • first pub 2017 (editions)

nonfiction business psychology science reflective slow-paced
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Description

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence,...

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