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254 pages • first pub 1988 (editions)
ISBN/UID: 9780072962161
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 08 February 2005
Description
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensi...
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Content Warnings
254 pages • first pub 1988 (editions)
ISBN/UID: 9780072962161
Format: Paperback
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 08 February 2005
Description
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensi...
Community Reviews
Content Warnings