Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) by David Butler, Linda Tischler

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

David Butler, Linda Tischler

256 pages • first pub 2015 (editions)

nonfiction business design informative slow-paced
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Expert advice from Coca-Cola’s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.In today’s w...

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