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
304 pages • first pub 2000 (editions)
ISBN/UID: 9781417665792
Format: Hardcover
Language: English
Publisher: Turtleback Books
Publication date: 01 January 2002
Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push caus...
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
304 pages • first pub 2000 (editions)
ISBN/UID: 9781417665792
Format: Hardcover
Language: English
Publisher: Turtleback Books
Publication date: 01 January 2002
Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push caus...