The Employer Brand: Bringing the Best of Brand Management to People at Work by Simon Barrow

The Employer Brand: Bringing the Best of Brand Management to People at Work

Simon Barrow

214 pages • first pub 2005 (editions)

informative medium-paced
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the princ...

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