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
784 pages • missing pub info (editions)
ISBN/UID: 9780078028984
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 25 February 2013
Description
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e prov...
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
784 pages • missing pub info (editions)
ISBN/UID: 9780078028984
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 25 February 2013
Description
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e prov...