Wine Marketing & Sales, Second Edition: Success Strategies for a Saturated Market by Paul Wagner, Liz Thach, Janeen Olsen

Wine Marketing & Sales, Second Edition: Success Strategies for a Saturated Market

Paul Wagner, Liz Thach, Janeen Olsen

400 pages missing pub info (editions)

nonfiction food and drink medium-paced
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Description

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book put...

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