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
278 pages • first pub 2010 (editions)
ISBN/UID: 9788408089414
Format: Not specified
Language: English
Publisher: Planeta
Publication date: Not specified
Description
A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.
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
278 pages • first pub 2010 (editions)
ISBN/UID: 9788408089414
Format: Not specified
Language: English
Publisher: Planeta
Publication date: Not specified
Description
A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.