Marketing Modernity: Italian Advertising from Fascism to Postmodernity by Adam Arvidsson

Marketing Modernity: Italian Advertising from Fascism to Postmodernity

Adam Arvidsson

192 pages missing pub info (editions)

nonfiction business economics education medium-paced
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In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the...

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