Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking by Don Wright

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

Don Wright

228 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking ...

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