The Ideate Method: Identifying High-Potential Entrepreneurial Ideas by Heidi M. Neck, Gregory Arthur Pool, Daniel A. Cohen

The Ideate Method: Identifying High-Potential Entrepreneurial Ideas

Heidi M. Neck, Gregory Arthur Pool, Daniel A. Cohen

104 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate ent...

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