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![The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of th by Nicholas Johnson](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMi92SXc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--843e823462e40e80c4c1412c312a4f479396c47b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Future%20of%20Marketing-%20Strategies%20from%2015%20Leading%20Brands%20on%20How%20Authenticity,%20Relevance,%20and%20Transparency%20Will%20Help%20You%20Survive%20the%20Age%20of%20th.jpg)
272 pages • first pub 2015 (editions)
ISBN/UID: 9780134084503
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 11 June 2015
Description
Today, virtually every marketer is facing relentless pressure to change. Everything around you is changing at an accelerating pace: channels, media options, relationships, organizational structures, technologies, markets, products, services -- and...
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![The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of th by Nicholas Johnson](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMi92SXc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--843e823462e40e80c4c1412c312a4f479396c47b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Future%20of%20Marketing-%20Strategies%20from%2015%20Leading%20Brands%20on%20How%20Authenticity,%20Relevance,%20and%20Transparency%20Will%20Help%20You%20Survive%20the%20Age%20of%20th.jpg)
272 pages • first pub 2015 (editions)
ISBN/UID: 9780134084503
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 11 June 2015
Description
Today, virtually every marketer is facing relentless pressure to change. Everything around you is changing at an accelerating pace: channels, media options, relationships, organizational structures, technologies, markets, products, services -- and...