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The Creative Economy: How People Make Money From Ideas by John Howkins

The Creative Economy: How People Make Money From Ideas

John Howkins

288 pages first pub 2001 (editions)

nonfiction business economics informative inspiring slow-paced
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Description

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the har...

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