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288 pages • first pub 2001 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the har...
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288 pages • first pub 2001 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.John Howkins, a leading expert on creative business, shows us what creativity really is, gives the har...