The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan by Jung Kee Hong, You-Il Lee

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

Jung Kee Hong, You-Il Lee

190 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the conve...

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