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240 pages • first pub 2016 (editions)
ISBN/UID: 9781633692077
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 20 December 2016
Description
Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with ferv...
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Content Warnings
240 pages • first pub 2016 (editions)
ISBN/UID: 9781633692077
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 20 December 2016
Description
Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with ferv...
Community Reviews
Content Warnings