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178 pages • first pub 2006 (editions)
ISBN/UID: 9780321426772
Format: Paperback
Language: English
Publisher: New Riders Publishing
Publication date: 01 September 2006
Description
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can har...
Community Reviews
Content Warnings
178 pages • first pub 2006 (editions)
ISBN/UID: 9780321426772
Format: Paperback
Language: English
Publisher: New Riders Publishing
Publication date: 01 September 2006
Description
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can har...
Community Reviews
Content Warnings