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1440 pages • first pub 1975 (editions)
ISBN/UID: 9781260547870
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: Not specified
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
Community Reviews
Content Warnings
1440 pages • first pub 1975 (editions)
ISBN/UID: 9781260547870
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: Not specified
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
Community Reviews
Content Warnings