Scan barcode

288 pages • missing pub info (editions)
ISBN/UID: 9780743277518
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 01 October 2010
Description
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with...
Community Reviews
Content Warnings

288 pages • missing pub info (editions)
ISBN/UID: 9780743277518
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 01 October 2010
Description
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with...