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347 pages • missing pub info (editions)
ISBN/UID: 9781285084794
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 20 December 2012
Description
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers ...
Community Reviews
Content Warnings
347 pages • missing pub info (editions)
ISBN/UID: 9781285084794
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 20 December 2012
Description
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers ...
Community Reviews
Content Warnings