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248 pages • missing pub info (editions)
ISBN/UID: 9781118556405
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Publication date: 26 May 2015
Description
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. ...
Community Reviews
Content Warnings
248 pages • missing pub info (editions)
ISBN/UID: 9781118556405
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Publication date: 26 May 2015
Description
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. ...
Community Reviews
Content Warnings