Political Polling: Strategic Information in Campaigns by Jeffrey M. Stonecash

Political Polling: Strategic Information in Campaigns

Jeffrey M. Stonecash

160 pages first pub 2003 (editions)

informative medium-paced
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Description

Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to hel...

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