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Svend Hollensen, Marc Oliver Opresnik
520 pages • missing pub info (editions)
ISBN/UID: 9781944659622
Format: Hardcover
Language: English
Publisher: Co-Published with World Scientific (Us)
Publication date: 10 May 2019
Description
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which de...
Community Reviews
Content Warnings
—
Svend Hollensen, Marc Oliver Opresnik
520 pages • missing pub info (editions)
ISBN/UID: 9781944659622
Format: Hardcover
Language: English
Publisher: Co-Published with World Scientific (Us)
Publication date: 10 May 2019
Description
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which de...
Community Reviews
Content Warnings