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
192 pages • missing pub info (editions)
ISBN/UID: 9781479410934
Format: Paperback
Language: English
Publisher: Wildside Press
Publication date: 30 September 2012
Description
Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing...
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
192 pages • missing pub info (editions)
ISBN/UID: 9781479410934
Format: Paperback
Language: English
Publisher: Wildside Press
Publication date: 30 September 2012
Description
Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing...