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515 pages • missing pub info (editions)
ISBN/UID: 9783110176124
Format: Hardcover
Language: English
Publisher: Walter de Gruyter
Publication date: 25 March 2004
Description
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries,...
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515 pages • missing pub info (editions)
ISBN/UID: 9783110176124
Format: Hardcover
Language: English
Publisher: Walter de Gruyter
Publication date: 25 March 2004
Description
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries,...