Strategic Market Research: A Guide to Conducting Research that Drives Businesses by Anne E. Beall

Strategic Market Research: A Guide to Conducting Research that Drives Businesses

Anne E. Beall

122 pages first pub 2008 (editions)

nonfiction business challenging informative medium-paced
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Description

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic marke...

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