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![Contextual Pricing: The Death of List Price and the New Market Reality by Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters](/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
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Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters
256 pages • missing pub info (editions)
ISBN/UID: 9780071772464
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s ...
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![Contextual Pricing: The Death of List Price and the New Market Reality by Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters](/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters
256 pages • missing pub info (editions)
ISBN/UID: 9780071772464
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s ...