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![The Sponsor: Notes on Modern Potentates by Erik Barnouw, Roscoe Pound](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNDFoeEE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--51848e6705309e394fcedd52e53f7cc6906fdfbe/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Sponsor-%20Notes%20on%20Modern%20Potentates.jpg)
236 pages • missing pub info (editions)
ISBN/UID: 9781138538757
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 October 2017
Description
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting gra...
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![The Sponsor: Notes on Modern Potentates by Erik Barnouw, Roscoe Pound](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNDFoeEE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--51848e6705309e394fcedd52e53f7cc6906fdfbe/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Sponsor-%20Notes%20on%20Modern%20Potentates.jpg)
236 pages • missing pub info (editions)
ISBN/UID: 9781138538757
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 October 2017
Description
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting gra...