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![How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today by Tony Melvin](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQi82R2dFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--aa6113906c5173fa267b8e4fd5392607d749eeef/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/How%20to%20be%20a%20Marketing%20Genius-%20Scientific%20Advertising%20Revisited%20and%20Revitalized%20for%20Today.jpg)
212 pages • missing pub info (editions)
ISBN/UID: 9781640074026
Format: Paperback
Language: English
Publisher: Awe Systems LLC
Publication date: 29 March 2017
Description
Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book called Scientific Advertising.While this book has be...
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![How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today by Tony Melvin](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQi82R2dFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--aa6113906c5173fa267b8e4fd5392607d749eeef/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/How%20to%20be%20a%20Marketing%20Genius-%20Scientific%20Advertising%20Revisited%20and%20Revitalized%20for%20Today.jpg)
212 pages • missing pub info (editions)
ISBN/UID: 9781640074026
Format: Paperback
Language: English
Publisher: Awe Systems LLC
Publication date: 29 March 2017
Description
Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book called Scientific Advertising.While this book has be...