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320 pages • first pub 2006 (editions)
ISBN/UID: 9781118153741
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 24 November 2006
Description
Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer N...
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320 pages • first pub 2006 (editions)
ISBN/UID: 9781118153741
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 24 November 2006
Description
Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer N...
Community Reviews
Content Warnings