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![What's The Big Idea?: A Guide To Creative Marketing Communication by Jerry Bader](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNmZ3SWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--0f1897a33e2c04a2f56fa3c1346aea293eddd4c3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/What's%20The%20Big%20Idea%3F-%20A%20Guide%20To%20Creative%20Marketing%20Communication.jpg)
70 pages • missing pub info (editions)
ISBN/UID: 9781988647265
Format: Paperback
Language: English
Publisher: Mrpwebmedia
Publication date: 25 June 2013
Description
"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions ...
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![What's The Big Idea?: A Guide To Creative Marketing Communication by Jerry Bader](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNmZ3SWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--0f1897a33e2c04a2f56fa3c1346aea293eddd4c3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/What's%20The%20Big%20Idea%3F-%20A%20Guide%20To%20Creative%20Marketing%20Communication.jpg)
70 pages • missing pub info (editions)
ISBN/UID: 9781988647265
Format: Paperback
Language: English
Publisher: Mrpwebmedia
Publication date: 25 June 2013
Description
"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions ...