Nudge: Como melhorar as decisões sobre saúde, dinheiro e felicidade by Cass R. Sunstein, Richard H. Thaler
Nudge: Como melhorar as decisões sobre saúde, dinheiro e felicidade

Cass R. Sunstein, Richard H. Thaler

Nudge: Como melhorar as decisões sobre saúde, dinheiro e felicidade

Cass R. Sunstein, Richard H. Thaler

362 pages first pub 2008 (editions)

nonfiction business psychology informative reflective slow-paced
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Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselve...

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