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148 pages • missing pub info (editions)
ISBN/UID: 9783639120868
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 02 March 2010
Description
The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate branding strategies to improve program effectiveness. In this case study of the Heart Truth campaign for women and ...
Community Reviews
Content Warnings
148 pages • missing pub info (editions)
ISBN/UID: 9783639120868
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 02 March 2010
Description
The purpose of the current study is to better understand how public relations health campaign programs can successfully incorporate branding strategies to improve program effectiveness. In this case study of the Heart Truth campaign for women and ...
Community Reviews
Content Warnings