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![Digital Business and E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNDdXbHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--4b276d21268def4b093f655988476c0e4a24a6bd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Digital%20Business%20and%20E-Commerce%20Management-%20Strategy,%20Implementation%20and%20Practice.jpg)
712 pages • missing pub info (editions)
ISBN/UID: 9780273786542
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 21 April 2015
Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in wh...
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![Digital Business and E-Commerce Management: Strategy, Implementation and Practice by Dave Chaffey](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNDdXbHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--4b276d21268def4b093f655988476c0e4a24a6bd/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Digital%20Business%20and%20E-Commerce%20Management-%20Strategy,%20Implementation%20and%20Practice.jpg)
712 pages • missing pub info (editions)
ISBN/UID: 9780273786542
Format: Paperback
Language: English
Publisher: Pearson Education
Publication date: 21 April 2015
Description
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in wh...