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170 pages • missing pub info (editions)
ISBN/UID: 9780566029035
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: Not specified
Description
In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors ...
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Content Warnings
170 pages • missing pub info (editions)
ISBN/UID: 9780566029035
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: Not specified
Description
In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors ...
Community Reviews
Content Warnings