When Digital Becomes Human: The Transformation of Customer Relationships by Steven Van Belleghem

When Digital Becomes Human: The Transformation of Customer Relationships

Steven Van Belleghem

208 pages first pub 2014 (editions)

nonfiction business technology informative medium-paced
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In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73...

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