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
312 pages • missing pub info (editions)
ISBN/UID: 9781558606432
Format: Paperback
Language: English
Publisher: Morgan Kaufmann Publishers
Publication date: 16 December 2002
Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? Yes, they can, says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University...
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
312 pages • missing pub info (editions)
ISBN/UID: 9781558606432
Format: Paperback
Language: English
Publisher: Morgan Kaufmann Publishers
Publication date: 16 December 2002
Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? Yes, they can, says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University...