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583 pages • missing pub info (editions)
ISBN/UID: 9781452226354
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 07 February 2012
Description
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing ve...
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583 pages • missing pub info (editions)
ISBN/UID: 9781452226354
Format: Hardcover
Language: English
Publisher: Sage Publications (CA)
Publication date: 07 February 2012
Description
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing ve...