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
358 pages • missing pub info (editions)
ISBN/UID: 9781138158146
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 14 December 2016
Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign- Integrate new technol...
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
358 pages • missing pub info (editions)
ISBN/UID: 9781138158146
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 14 December 2016
Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign- Integrate new technol...