Dentro de Coca-Cola: Cómo convertí Coca-Cola en la marca más popular del planeta by David Beasley, Neville Isdell

Dentro de Coca-Cola: Cómo convertí Coca-Cola en la marca más popular del planeta

David Beasley, Neville Isdell with Gerardo Di Masso (Translator)

missing page info Add in missing page information • first pub 2011 (editions)

nonfiction biography business informative inspiring fast-paced
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""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's ...

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