The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell, Mario Moussa

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell, Mario Moussa with Alan Sklar (Narrator)

missing duration info Add in missing duration information • first pub 2007 (editions)

nonfiction business psychology informative slow-paced
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Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetor...

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