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256 pages • first pub 1991 (editions)
ISBN/UID: 9780669214666
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the ...
Community Reviews
Content Warnings
256 pages • first pub 1991 (editions)
ISBN/UID: 9780669214666
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the ...
Community Reviews
Content Warnings