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396 pages • missing pub info (editions)
ISBN/UID: 9781405199537
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Publication date: 20 August 2012
Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for ...
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396 pages • missing pub info (editions)
ISBN/UID: 9781405199537
Format: Paperback
Language: English
Publisher: Wiley-Blackwell
Publication date: 20 August 2012
Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for ...
Community Reviews
Content Warnings