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
312 pages • missing pub info (editions)
ISBN/UID: 9781420087703
Format: Hardcover
Language: English
Publisher: CRC Press
Publication date: 02 March 2009
Description
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introd...
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
312 pages • missing pub info (editions)
ISBN/UID: 9781420087703
Format: Hardcover
Language: English
Publisher: CRC Press
Publication date: 02 March 2009
Description
This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introd...