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
288 pages • first pub 1997 (editions)
ISBN/UID: 9780887308512
Format: Hardcover
Language: English
Publisher: Harper Business
Publication date: 09 May 1997
Description
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product. What Are You Going To Do?You're going to read this book, that's what.Let's face it....
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
288 pages • first pub 1997 (editions)
ISBN/UID: 9780887308512
Format: Hardcover
Language: English
Publisher: Harper Business
Publication date: 09 May 1997
Description
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product. What Are You Going To Do?You're going to read this book, that's what.Let's face it....