You need to sign in or sign up before continuing.
Scan barcode
201 pages • first pub 2003 (editions)
ISBN/UID: 9781403905192
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and ...
Community Reviews
Content Warnings
201 pages • first pub 2003 (editions)
ISBN/UID: 9781403905192
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and ...
Community Reviews
Content Warnings