Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There by Barbara Geraghty

Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There

Barbara Geraghty

240 pages first pub 1998 (editions)

business informative medium-paced
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Innovative and on the cutting edge, Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. As a result of reengineering ...

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