The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott, Sean Pratt

The New Rules of Marketing & PR 2.0: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott, Sean Pratt

missing duration info Add in missing duration information • first pub 2007 (editions)

nonfiction business reference informative slow-paced
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Description

When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice-and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing...

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