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295 pages • first pub 2011 (editions)
ISBN/UID: 9780071763745
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 12 May 2011
Description
Leverage your company's most important asset In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyo...
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295 pages • first pub 2011 (editions)
ISBN/UID: 9780071763745
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 12 May 2011
Description
Leverage your company's most important asset In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyo...