How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market by Mark Payne

How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

Mark Payne

304 pages • first pub 2014 (editions)

nonfiction business design challenging informative slow-paced
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A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.   Today, innovation is seen by business leaders and...

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